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Ibarra Enterprises - Orlando Business Consultants Business Development Programs

Business Plans Are an Essential Document For Any Business

Introduction to Business Plans

Ibarra Enterprises Business Plans

Why is a business plan so vital to the health of your business? Read the first section of our tutorial on How to Build a BusinessPlan to find out.

Business Plan Tutorial

A business plan is a written description of your business's future. That's all there is to it--a document that describes what you plan to do and how you plan to do it. If you jot down a paragraph on the back of an envelope describing your business strategy, you've written a plan, or at least the germ of a plan.

Business plans can help perform a number of tasks for those who write and read them. They're used by investment-seeking entrepreneurs to convey their vision to potential investors. They may also be used by firms that are trying to attract key employees, prospect for new business, deal with suppliers or simply to understand how to manage their companies better.

So what's included in a business plan, and how do you put one together? Simply stated, a business plan convey your business goals, the strategies you'll use to meet them, potential problems that may confront your business and ways to solve them, the organizational structure of your business (including titles and responsibilities), and finally, the amount of capital required to finance your venture and keep it going until it breaks even.

Sound impressive? It can be, if put together properly. A good business plan follows generally accepted guidelines for both form and content. There are three primary parts to a business plan:

The first is the business concept, where you discuss the industry, your business structure, your particular product or service, and how you plan to make your business a success.

The second is the marketplace section, in which you describe and analyze your customers: who and where they are, what makes them buy and so on. Here, you also describe the competition and how you'll position yourself to beat it.

Finally, the financial section contains your income and cash flow statement, balance sheet and other financial ratios, such as break-even analyses. This part may require help from your accountant and a good spreadsheet software program. Breaking these three major sections down even further, a business plan consists of eleven key components:

Business Growth ChartsStart-Up Costs

  • 2 – 5 year Financial Projections (pro forma)
  • Organizational Structure
  • Defining the Roles of Management
  • Outline of Key Job Descriptions
  • Marketing Strategies
  • Internal Tracking System to Monitor Progress
  • Competitive Advantage
  • Cash flow Budget
  • Equipment, Tools and Industry Relevant Software
  • Develop Strategic Approach to Running Your Business

In addition to these sections, a business plan should also have a cover, title page and table of contents.

 

How Long Should Your Business Plan Be?

Depending on what you're using it for, a useful business plan can be any length, from a scrawl on the back of an envelope to, in the case of an especially detailed plan describing a complex enterprise, more than 100 pages. A typical business plan runs 15 to 20 pages, but there's room for wide variation from that norm.

Much will depend on the nature of your business. If you have a simple concept, you may be able to express it in very few words. On the other hand, if you're proposing a new kind of business or even a new industry, it may require quite a bit of explanation to get the message across.

The purpose of your plan also determines its length. If you want to use your plan to seek millions of dollars in seed capital to start a risky venture, you may have to do a lot of explaining and convincing. If you're just going to use your plan for internal purposes to manage an ongoing business, a much more abbreviated version should be fine.

Do you need a Business Plan?

Are you in need of a Business Plan to start a business, raise capital for expansion or change direction? Does your business suffer from high turnover, poor morale, low productivity or unproductive meetings? Perhaps your organization could use a positive change, a new direction or just a boost to get restarted.

If you were about to take a trip by car, you would calculate your estimated expenses for fuel, lodging, tolls, meals and arrival time. Your approach to running a successful business should be no different. The key to starting or expanding a successful business is preparing a professional Business Plan. It should serve as a “road map” outlining where you’re at currently and where you want to be.

If you are among those who feel that all business plans are pretty much the same, we may not be your best option. Our business plans are uniquely distinctive and highly differentiated. From the cover page to the detailed final pro forma financial statements, our plans are designed to showcase your business model in the best possible light while providing the reader with a convincing and compelling presentation.

The style, format, look and feel of our plans are also unique. The use of high resolution graphics, photos, text boxes and charts are all designed to support and reinforce the content while making the plan easier to read and understand. We combine tight, focused content with the most current research data and each plan includes a custom designed five-year financial model that is tailored to your specific business. A professional PowerPoint Presentation is included with each plan.

Contact us today for a free consultation: Business Planning Services.

Financial Models

Pro forma financial statements are a chronic weakness of most business plans - even those done professionally. Each custom financial model developed by Ibarra Enterprises meets all GAP standards while providing critical financial information in an easy to follow interactive format. Each model includes the following:

  • Start-Up Costs
  • 2 – 5 year Financial Projections (pro forma)
  • Organizational Structure
  • Defining the Roles of Management
  • Outline of Key Job Descriptions
  • Marketing Strategies
  • Internal Tracking System to Monitor Progress
  • Competitive Advantage
  • Cash flow Budget
  • Equipment, Tools and Industry Relevant Software
  • Develop Strategic Approach to Running Your Business

Upon completion of your Business Plan, we can assist in the communication of your loan request at an additional cost. Should you decide to have Ibarra Enterprises assist you with the implementation of your Business Plan, a separate agreement will be discussed and agreed upon prior to commencement of any further work.

Market Assessment

One of the more difficult tasks facing any business plan writer is determining if there is a market or demand for their product or service. Complicating this task is the fact that investors will almost always insist on corroborating data and market research to support the entrepreneur’s market and financial projections. Without this supporting documentation, entrepreneurs very often face an uphill battle in justifying the basis and rationale for their projections.
Ibarra Enterprises Market Assessment service is designed to answer these and many additional questions. We provide detailed information on the size and growth of the industry, opportunity analysis, key trends / drivers, major player components, segment analysis and market positioning (where do you fit). We can also help you identify potential strategic partners, distribution channel options, alliances, acquisitions, etc.

Marketing Plans

Having a great product aimed at a large and receptive market is only part of the equation. The next hurdle is how do you reach that market – efficiently and effectively? Aggressive revenue growth and accelerated market penetration requires a very clear understanding and utilization of multiple marketing channels, effective brand management and a strong and unrelenting focus on key message points. Having a clear and delineated marketing strategy that addresses each of these points is critically important to successful launch and will have a direct impact on your ability to achieve financial objectives.

Ibarra Enterprises, LLC’s Marketing Plans are designed to maximize the results and impact of your sales and market budget. We will help you identify and articulate the best possible marketing and pricing strategies. We’ll help you determine how and where your website should be positioned. Does e-commerce make sense, should you advertise on the Internet, use search engine optimization, email promotions, affiliate programs, etc. How will you create brand equity? Should you use direct sales versus independent reps or distributors? Does licensing make sense? Are there international opportunities that should be addressed? All of these points and many more should be addressed in your marketing plan.

Business Plan Reviews

If you have already written a business plan and would like an objective third party critique, we can help. Ibarra Enterprises offers a free business plan review service where we evaluate your plan and give you specific recommendations.

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